Creativity really is simple as 1,2,3 (and 4,5,6). It is a common misperception that you have to be born creative or a real maverick in order to think creatively. Creativity is a process and rule followers are generally more successful in creativity sessions.
Marketing guru, Alex Osborn, who coined the term ‘Brainstorming’, and Dr Sid Parnes, developed THE creative problem solving model.
6 Steps/Stages to cre8ive problem solving
Stage 1: Objective Finding (or Mess Finding): Sensitise yourself for issues that need to be tackled. Read more