A good way to develop your creative thinking is to ask "what is the concept behind that idea/approach" and then see how you else could do it.
I couldn't help think about the thinking or concept behind the name of Microsoft's search engine 'Bing'
Bing is a Short Sharp 'Ping' sound of only one sylable which is the antithesis of Google - which has long 'ooo' sound, rich and two sylables
Say them out loud - you couldn't get more different sounds.
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